Boston.com — Girl power
An article on the popularity of manga for teenage girls.
“The Japanese comics are now so hot in the United States that ICv2.com, a trade-news website that focuses heavily on the genre, called it the fastest-growing sector of pop culture last year. Sales reached $100 million in 2003, growing by about 75 to 100 percent over the previous year, according to ICv2’s “Retailers Guide to Anime/Manga.”
Who’s driving the sales? Young women.
“Manga is something especially teenagers can call their own,” says Julie Taylor, senior editor of shojo manga at TOKYOPOP Inc., a popular manga publisher. “And they’re really into it.””