According to CNNMoney, Tina Wells has been signed to write a series of books for tweens called Mackenzie Blue. The books will be positive fiction for middle-grade girls, a move away from the recent trend towards mean girls.
Tina Wells founded Buzz Marketing Group in 1996 at age 16. This deal with Harper Collins further places her as the go-to person for marketing to tweens and teens.
Waking Brain Cells 
How positive can they truly be when affirmatively marketing products to teens and tweens is part of the game plan?
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You know, you are probably right, I think this goes hand-in-hand with the new product placements we are seeing in adult books. I think we will just have to see for ourselves.
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If ad sponsorships and product placements are the main thrust for Mackenzie Blue, as it appears to be, then they will not be books or literature. The products will marketing pieces, more properly put in the same category as magazine ads, billboards, and other ad copy.
I am sure that the marketing copywriter who will be developing these ads would dearly love to be viewed as a writer of literature, but that’s clearly not going to be the case here.
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