Try It!: How Frieda Caplan Changed the Way We Eat by Mara Rockliff, illustrated by Giselle Potter (9781534460072)
When Frieda Caplan started working at the Seventh Street produce market in Los Angeles, there were only potatoes, bananas, tomatoes and apples for sale. Caplan thought it might be work giving something new a try. So she started selling mushrooms. Soon she was known as the Mushroom Queen and had her own stall at the market. She became known as a person who would taste anything and started selling kiwis, jicama, blood oranges, Asian pears and much more. Over the years she introduced consumers to many new things, including seedless watermelons in 1962, horned melon in 1984, and fresh lychee in 2015. Caplan’s daughters now work with her in her produce stall, introducing finds of their own and offering their unique and informed view of what the next big thing might be.
Rockliff offers a dynamic look at the woman who changed how America eats fruits and vegetables. Her fearless approach to trying new things combined with a deep instinct about what will work for the market. Beautifully, the book focuses on Caplan herself but also richly shows the things that she introduced to American stores. Readers are sure to find new fruits and vegetables on the pages here, and perhaps be brave enough to try then when they make their way to supermarkets across the country.
Potter’s illustrations are richly colored and warm. They show Caplan in the 1950s when she started and then steadily move forward in time, nicely showing the time period through the clothing of the people. The fruits and vegetables are rainbow bright and nicely labeled with their name and the year that Caplan discovered them for the U.S. market.
Bright, intelligent and full of juicy details. Appropriate for ages 4-6.
Reviewed from copy provided by Simon & Schuster.