Scholastic Kids & Family Reading Report

This is the sixth biannual Kids & Family Reading Report that Scholastic has created. The 2016 survey was done in conjunction with YouGov. The surveys focus on family attitudes and behaviors around recreational reading.

Here are some of the findings that struck me. You can read the entire report here.

  • Children who are frequent readers have 141 children’s books in their homes vs. 65 books for kids among infrequent readers’ homes.
  • Households with income less than $35K only have an average of 69 children’s books vs. 127 books for kids in households with income more than $100K.
  • When looking for children’s books to read for fun, both kids (37%) and parents (42%) “just want a good story,” and a similar percentage want books that make kids laugh.
  • Parents of Hispanic children are more likely than parents of non-Hispanic children to look for books with characters who are culturally or ethnically diverse
  • The majority of kids ages 6–17 agree “it is very important for their future to be a good reader”
  • Parents underestimate the degree to which children have trouble finding books they like.
  • Despite conventional wisdom, six in 10 children ages 6–17 agree “I really enjoy reading books over the summer”
  • One in five 12–17 year-olds and one in five kids in lower-income families do not read any books at all over the summer.